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About The Book

Dom LeRoux, author of "The Corporate Gifting Playbook," conducted a year-long experiment with his premium "Lucky Penny Candles," gifting them to business owners across North America. Through this hands-on research and attendance at numerous business events, he documented how strategic corporate gifting can impact business relationships, from employee retention to client acquisition and customer loyalty.

The book provides practical gifting strategies for businesses of all sizes, helping HR, Sales, and Marketing departments achieve their goals. Unlike traditional approaches using generic swag that often ends up discarded, LeRoux's innovative method demonstrates how thoughtful corporate gifts can build meaningful connections and drive business growth through real-world examples and measurable results. His comprehensive guide offers fresh insights into leveraging effective gifting practices to strengthen professional relationships and achieve organizational success.

The Corporate Gifting Playbook is for:

HR Professionals

To enhance employee engagement, boost team morale, and strengthen retention through strategic gifting programs that recognize achievements, celebrate milestones, and create a culture of appreciation.

Sales Professionals

To nurture client relationships, accelerate deal closures, and stand out from competitors through meaningful gifting strategies that create memorable touchpoints, demonstrate value, and build long-term partnerships.

Marketing Professionals

To elevate brand awareness, deepen customer loyalty, and drive engagement through targeted gifting campaigns that enhance customer experiences, strengthen market positioning, and generate positive word-of-mouth.

What's inside the book

Chapter 1: Showing Gratitude Through Giving

Explores how genuine gratitude through thoughtful corporate gifts creates meaningful business connections and relationships, based on Dom's experiences with Lucky Penny Candles.

Chapter 2: Becoming a Kindness Centric Company

Examines how building a compassionate workplace culture drives business success through improved engagement and retention, with research-backed strategies for implementing kindness practices.

Chapter 3: Choosing the Right Gifts

Details the selection of premium, memorable gifts over generic swag, demonstrating how thoughtful choices create lasting impact, illustrated through Dom's candle gifting experiment.

Chapter 4: Business Gift Giving: Dos and Don'ts

Outlines essential guidelines for professional gifting etiquette across various business contexts, from employee recognition to building lasting client relationships effectively.

Chapter 5: The Importance of Personalization

Shows how customizing gifts for individual recipients strengthens business relationships, drawing from Dom's documented experiences throughout North America.

Chapter 6: Use Corporate Gifting for Business Growth

Demonstrates how strategic gifting drives business objectives and measurable results, from acquiring new clients to strengthening existing customer relationships.

Chapter 7: How to Build Relationships via Corporate Gifting

Explores techniques for strengthening professional connections across departments using strategic gifting, with proven methods for HR, Sales, and Marketing teams.

Chapter 8: Winning Strategies For Your Corporate Gifting

Presents practical approaches to corporate gifting that deliver results for organizations of all sizes, from individual entrepreneurs to major corporations.

Chapter 9: Gifting Strategies for Promotional Events

Provides guidance for maximizing gifting impact at business events and promotional opportunities, based on Dom's extensive networking experiences.

Chapter 10: Tying Everything Together

Synthesizes key concepts into an actionable framework for implementing successful corporate gifting strategies that foster growth and lasting relationships.

The Corporate Gifting Playbook

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Customer Reviews

“In 'The Corporate Gifting' as Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success. ”

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Shay Rowbottom

CEO, Founder of Shay Rowbottom Marketing

“Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression.”

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Jamar Jones

Founder of Foureva Media

“Dom’s insights in ‘The Corporate Gifting Playbook’ transform the art of gifting into a powerful strategy for building unparalleled business relationships.”

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Brian Ratliff

Chief Revenue Officer at AssetWatch

“The 'Corporate Gifting Playbook' revolutionizes business relationships, unveiling how strategic generosity transforms thoughtful gifts into powerful catalysts for unrivaled growth and loyalty.”

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Sylvain St-Pierre

Business Development Manager

“Concise yet comprehensive. This playbook offers actionable insights to transform your corporate gifting from routine to remarkable.”

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Cathy Gonçalves, CPA

CPA at CCMG

About the Author

Dom LeRoux

Dom LeRoux, author of The Corporate Gifting Playbook, is a Montreal native with a deep-rooted passion for personalized gifts. After studying at Bellevue University and Northcentral University in e-commerce, he worked with major brands in consumer goods and on-demand printing. Dom's innovative journey included launching "Lucky Penny Candles" and gifting these to businesses across North America in a year-long experiment, forming the basis of his book on using corporate gifts to drive growth and engagement with customers, potential customers, and employees.

Now an Advisory Panel member for the Digital Marketing Certificate at the University of South Florida, Dom combines his academic and professional expertise to help businesses leverage strategic gifting for success.