Bestseller in Corporate Gifting & Business Growth
This book delivers a proven framework, psychological insights, and real-world strategies to transform corporate gifting from wasteful giveaways into meaningful, ROI-driven connections.
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The Corporate Gifting Playbook is the ultimate guide for HR, Sales, and Marketing professionals to connect, engage, and drive business growth through strategic gifting. It’s a breakthrough from outdated swag that fails year after year, replacing wasteful giveaways with high-impact gifts that create lasting connections.
With a background in E-commerce and collaborations with top consumer brands, Dom LeRoux specializes in personalized incentive strategies—proven techniques that drive sales, increase customer retention, and elevate brand value. Beginning with personalized digital incentives that boosted revenue for major brands, Dom saw an opportunity to apply these principles to physical corporate gifting after witnessing businesses waste thousands on forgettable swag.
Determined to change this, he launched a year-long experiment with his premium Lucky Penny Candles, gifting them to business owners across North America to use at events and attract potential customers. The results were clear: when gifting sparks emotion and reciprocity, it forms habit-driven brand loyalty.
This playbook delivers a tested framework, real-world strategies, and psychological insights to transform corporate gifting into a powerful business driver—one that actually works.
To enhance employee engagement, boost team morale, and strengthen retention through strategic gifting programs that recognize achievements, celebrate milestones, and create a culture of appreciation.
To nurture client relationships, accelerate deal closures, and stand out from competitors through meaningful gifting strategies that create memorable touchpoints, demonstrate value, and build long-term partnerships.
To elevate brand awareness, deepen customer loyalty, and drive engagement through targeted gifting campaigns that enhance customer experiences, strengthen market positioning, and generate positive word-of-mouth.
Explores how genuine gratitude through thoughtful corporate gifts creates meaningful business connections and relationships, based on Dom's experiences with Lucky Penny Candles.
Examines how building a compassionate workplace culture drives business success through improved engagement and retention, with research-backed strategies for implementing kindness practices.
Details the selection of premium, memorable gifts over generic swag, demonstrating how thoughtful choices create lasting impact, illustrated through Dom's candle gifting experiment.
Outlines essential guidelines for professional gifting etiquette across various business contexts, from employee recognition to building lasting client relationships effectively.
Shows how customizing gifts for individual recipients strengthens business relationships, drawing from Dom's documented experiences throughout North America.
Demonstrates how strategic gifting drives business objectives and measurable results, from acquiring new clients to strengthening existing customer relationships.
Explores techniques for strengthening professional connections across departments using strategic gifting, with proven methods for HR, Sales, and Marketing teams.
Presents practical approaches to corporate gifting that deliver results for organizations of all sizes, from individual entrepreneurs to major corporations.
Provides guidance for maximizing gifting impact at business events and promotional opportunities, based on Dom's extensive networking experiences.
Synthesizes key concepts into an actionable framework for implementing successful corporate gifting strategies that foster growth and lasting relationships.
“In 'The Corporate Gifting' as Dom expertly combines psychology and practicality to showcase the potential of personalized gifts for exceptional business success. ”
“Dom masterfully explores how tailoring corporate gifts to individual recipients can create meaningful connections and leave a lasting impression.”
“Dom’s insights in ‘The Corporate Gifting Playbook’ transform the art of gifting into a powerful strategy for building unparalleled business relationships.”
“The 'Corporate Gifting Playbook' revolutionizes business relationships, unveiling how strategic generosity transforms thoughtful gifts into powerful catalysts for unrivaled growth and loyalty.”
“Concise yet comprehensive. This playbook offers actionable insights to transform your corporate gifting from routine to remarkable.”
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