Tired of wasting money on corporate swag that no one remembers? The Corporate Gifting Playbook by Dom LeRoux is a modern guide to gifting with purpose—helping businesses build real relationships that fuel growth.
Based on a year-long, hands-on experiment gifting premium Lucky Penny Candles across North America, this book reveals what truly works when it comes to strategic corporate gifting.
Whether you're a solo founder or a Fortune 500 leader, this playbook shows you how to:
If you want your gifts to do more than just check a box—this book is your blueprint.
To enhance employee engagement, boost team morale, and strengthen retention through strategic gifting programs that recognize achievements, celebrate milestones, and create a culture of appreciation.
To nurture client relationships, accelerate deal closures, and stand out from competitors through meaningful gifting strategies that create memorable touchpoints, demonstrate value, and build long-term partnerships.
To elevate brand awareness, deepen customer loyalty, and drive engagement through targeted gifting campaigns that enhance customer experiences, strengthen market positioning, and generate positive word-of-mouth.
Explores how genuine gratitude through thoughtful corporate gifts creates meaningful business connections and relationships, based on Dom's experiences with Lucky Penny Candles.
Examines how building a compassionate workplace culture drives business success through improved engagement and retention, with research-backed strategies for implementing kindness practices.
Details the selection of premium, memorable gifts over generic swag, demonstrating how thoughtful choices create lasting impact, illustrated through Dom's candle gifting experiment.
Outlines essential guidelines for professional gifting etiquette across various business contexts, from employee recognition to building lasting client relationships effectively.
Shows how customizing gifts for individual recipients strengthens business relationships, drawing from Dom's documented experiences throughout North America.
Demonstrates how strategic gifting drives business objectives and measurable results, from acquiring new clients to strengthening existing customer relationships.
Explores techniques for strengthening professional connections across departments using strategic gifting, with proven methods for HR, Sales, and Marketing teams.
Presents practical approaches to corporate gifting that deliver results for organizations of all sizes, from individual entrepreneurs to major corporations.
Provides guidance for maximizing gifting impact at business events and promotional opportunities, based on Dom's extensive networking experiences.
Synthesizes key concepts into an actionable framework for implementing successful corporate gifting strategies that foster growth and lasting relationships.